Who Says Women Only Like Low-Dose Cannabis? Not This Brand

True to their name, Her Highness puts the THC in female-focused products for a change.

With women driving an estimated 70 to 85 percent of all consumer purchase decisions, it’s no wonder that cannabis “for women, by women” has become one among the more notable industry trends. Laura Eisman and Allison Krongard — e-commerce founders of Girl shop and WallCandy Arts, respectively — identified a chance to feature their voices to the movement, and they’ve just launched Her Highness, a lifestyle brand that caters to the differing needs of women—from low-THC to, yes, high-dose products. We talked to them about their business.

Where were each of you before Her Highness, and what made you opt to travel down this road?

Laura: Allison and that I am both entrepreneurs and both had successful companies, and every folk marketed to an equivalent customer. And that we saw in cannabis that there have been brands that weren’t marketing in an authentic thanks to women. We actually felt that ladies were an underserved market.

Allison: We desire we will do numerous beneficial things for ladies and weave them into this lifestyle product collection. So, targeting an equivalent customer as we had before, but talking about something different here.

Were you both cannabis users already?

Laura: Yes, although I used to be only an occasional user, so it gave us the scope of the market we’re trying to succeed in. There are women who are kind of dipping their toes in, and that we want to assist them on their journey. At an equivalent time, there are the connoisseurs, and that we want to urge within the minds of these customers, too.

How does one set about formulating products specifically for women?

Allison: We start with an inventory of attributes we’re looking to realize. Like in our Giggle pen, we’re trying to find a perma-smile with energy, something that creates you laugh. We’ve all had that have where you can’t stop giggling, all of your friends are so pretty all of a sudden, no couch lock, no munchies. We work with our formulation team to select a strain that the majority closely matches those attributes, then we tweak the terpenes to undertake to Frankenstein the right moment. In our Sleeping Beauty, we picked a really sleepy strain, on the other hand, we amplified the terpenes that were most relaxing and did years of testing. We’d like a uniform product that’s gonna deliver what we are saying whenever.

How does one differentiate yourself from other female-focused brands?

Allison: One thing we’ve noticed is that tons of female-focused brands do low-dose stuff. And that’s great, but we would like to try to high-dose and low-dose, it’s more about what within the form factor is different. In our pre-roll, we made custom cones that are long and thin, so you don’t get an enormous lungful of smoke and it’s not gonna light your eyelashes ablaze. Every woman who’s smoked a joint knows the smell of burnt hair and pot.

And how have you ever been received within the industry?

Laura: We all know that the women’s market is underserved, so we desire especially recently we’ve been welcomed. And our lead investor, Merida Capital, is extremely supportive of women-run businesses. It’s a difficult industry for everybody, but I feel it’s becoming more recognized that this is often needed.

Allison: Quite the challenge of being a female-owned company coming into cannabis, our real challenge has been coming from the “regular” industry, having been trained in traditional business practices, and adjusting to the present industry, which is extremely different. We’re New Yorkers, we like appointments on time, then adjusting to the cannabis industry overall has been the greater challenge: Having Wall Street money is available, finding suppliers that are reliable, those sorts of challenges are really interesting.

Any advice you’d wish to expire to other cannabusiness entrepreneurs?

Laura: The industry needs more folks that come from other business backgrounds.

Allison: The more artists, teachers, scientists, accountants, people from every walk of life who can come and convey their specialty… that’ll help to get rid of the stigma and normalize it, and that’s the goal here. The more, the merrier — the industry is wide open.

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